This series of emails, texts, and ringless voicemails are designed for leads that are currently renters and are looking to buy their first home.
*All numbers, rates, and examples are for illustration purposes only. You are responsible to verify the accuracy of your own numbers.
Your Script
Day (Same Day) - Voicemail
Hi this is [name] from [business], I got your information over Facebook about the home buyer program and wanted to get started on some options for you; if you could call me back at [connected phone #], so we can get started that would be great! Again, my name is [name] from [business] and I look forward to speaking with you.
Day (Same Day) - Text - 10 minutes after opt-in
Hey {{contact.first_name}},
Thank you for requesting information on how much mortgage you qualify for and what your monthly payments will be.
I have that information for you.
Is now a good time to chat?
{{user.email_signature}}
Day (Same Day) - Email - 10 minutes after opt-in
SUBJECT: {{contact.first_name}}, Your Mortgage.
Hey {{contact.first_name}},
Hope you are having an excellent day! I got your request for mortgage information.
I gave you a call and sent you a text but I am not sure if the number you gave me was a cell or a home line.
I have the information that you are looking for on how much you qualify for and what your monthly payment will look like.
Simply give me a call at {{user.phone}} and I can let you know in just a couple of minutes.
You can also use this link to find a time that works best for you.
{{custom_values.appointment_link}}
Looking forward to chatting with you.
{{user.email_signature}}
Day (1) - Voicemail - 10am local time
Hi this is [Name], from [business]! Yesterday you had requested some information about a home buyer program. I am returning your message to let you know that we monitor hundreds of different programs to find the best rates, the lowest down payment and we put all of our findings together in a custom mortgage report and I just wanted to get that over to you because I feel it is important, call me back at [connected #] so we can get this over to you. thanks and talk to you soon.
Day (2) - Text - 2 hours later
Just a quick follow up on your request for mortgage information.
Is now a good time to chat?
We have a programs specifically for first time home buyers and I can let you know quickly if you qualify for any of the rebates / programs.
Thanks!
Day (2) - Email - 2pm local time
SUBJECT: First Time Buyer Mortgage Details
Hey {{contact.first_name}},
I have the mortgage information you are looking for.
It takes just a couple of minutes for me to let you know a bunch of important information.
- How much you qualify for.
- How much income you need to qualify for different mortgage amounts.
- Your actual credit score. (This can be different that what you see online)
- What rates are doing right now and what you qualify for.
I am also happy to answer any questions you have.
Simply let me know when is a good time to chat or give me a call at {{user.phone}}.
You can also book a time that works for you by using this link.
{{custom_values.appointment_link}}
Thanks and looking forward to connecting with you.
{{user.email_signature}}
Day (3) - Voicemail
Hi this is [Name], from [business]! You had requested information on buying a
home earlier this week, a quick insider note for you, we monitor hundreds of
different mortgage programs to find the best interest and the lowest down
payment and the lowest cost overall for your mortgage and we put all of our
findings together in a custom home loan report, I already got yours started; give
me a call back at [connected #] this is time-sensitive information that you need
for the purchase of your new home you can reach me again at
[connected #] talk soon!
Day (3) - Text Message
Final check in for a bit. I don't want to be a bother but also want to make sure that you get the information that you asked me for.
If you need any help with planning out your home financing just hit me up when you are ready!
Hope you are having a great day so far!
Day (3) - Email - 4pm local time
SUBJECT: Your Income, Credit Score and Monthly Payments.
Hey {{contact.first_name}},
You requested some mortgage information from me a couple of days ago and I have not heard back from you yet.
I am hoping this will help answer some of your basic questions and you can give me a call when you want more specific details on your finances.
Here are the 3 main factors that go into getting you approved.
1. Your income. You need at least one family member in a full time role and most often you need job history. (I have special programs for self employed and special circumstances.)
2. Your credit score. Your credit score helps the lenders determine how much "risk" is involved in lending to an individual. The lower your score the higher the interest rate you can expect to pay. (I have a tremendous amount of experience helping customers increase their score before their loan closes to help them save on their rate!)
3. Downpayment. The more you can afford to put down the lower your monthly payment will be. (I have programs that can get us very close to zero down if you need.)
When you are ready to find out what your numbers are simply give me a call at {{user.phone}}.
You can also use this link to find a time that works best for you.
{{custom_values.appointment_link}}
All the best!
{{user.email_signature}}
Day (12) - Voicemail- 10am local time
Hi this is [Name], from [business], just checking in to see how your home search is going would love to help you with some great news about the home buyers program we have available; you can reach me at [connected #] talk soon!
Day (14) - Text - 2:15pm local time
Hey {{contact.first_name}},
Hope you are having a great day!
Are you still interested in finding out how much mortgage you qualify for?
Day (14) - Email - 4pm local time
SUBJECT: Your Mortgage Rate!
Hey {{contact.first_name}},
You requested some mortgage information from me last week and I have not heard back from you yet.
I thought you might like some helpful tips on improving your credit score so when the time to buy is right you are in the best possible situation.
Keeping your credit score as high as possible helps you get the best rates and the most options for your mortgage.
To keep you score high here are the main things you need to do.
1. Make your existing payments on time. Just one late payment can have an impact.
2. Pay down your balances. Part of your score is calculated by looking at how much of your existing credit is used. You want as much room as possible on all your different credit lines.
3. Avoid taking on large credit lines like cars, boats etc. These purchases will use up your available credit room and potentially lower your score.
When you are ready to find out what your numbers are simply give me a call at {{user.phone}}.
You can also use this link to find a time that works best for you.
{{custom_values.appointment_link}}
All the best!
{{user.email_signature}}
Day (38) - Voicemail- 10am local time
Hi this is [Name], from [business], I'm just returning your message, are you still looking to buy a home? give me a call at [connected #] talk Soon!
Day (59) - Voicemail- 10am local time
Hey, I know you had reached out to me a few weeks ago, I haven't heard back from you I trust me I know things can get super busy even when we are receiving important information like the information I have for you I'm just wondering if today or tomorrow is a good time to provide you with this information that I have for buying your home; call me [connected #] talk to you soon!
Day (89) - Voicemail- 10am local time
Hi this is [Name], from [business], calling you from [business] hope you're having a great day I'm following up with you to make sure that you have information about buying a home in your area; when you have a moment to call me back or text me just to let me know; my number is [connected number] Hope you're having a wonderful day and a great month, thank you so much and look forward to speaking with you!