LOAN OFFICER PROFIT-HUNTING
This script is for the Leads that we are cold calling.
Hello FIRSTNAME,
This is YOUR NAME calling from the Loan Officer Profit Analysis.
How are you?
We are an organization that recruits top-performing loan officers and branch managers.
We currently have full-service offers that are more than 1.5 bps compensation on every deal, pre-vetted leads given to you, a full loan officer assistant and underwriting team, and an incredible suite of tools that most other companies do not provide.
Would you be willing to have a quick conversation to go through how we will be able to help you in your business? There is no obligation and it is a quick conversation over the phone.
I OWN MY OWN COMPANY: This may be a great way to reduce your overhead and make more profit. Plus get rid of all the compliance headaches… have you ever considered joining an organization that can help with the stuff you don’t like so you can focus on what you love?
Are you a LO or Branch Manager?
PROFILE-QUALIFYING QUESTIONS
Branch manager
Are you currently a Producing or Non-Producing branch manager?
Is your compensation model based on a General Ledger model or Profit and Loss model?
Compensation by Loan Type?
Which of these expenses does your company charge you for? Credit Reports, AUS Runs, Early Payouts, First Payment Default, Uncollected Appraisals, Underwriting And Processing Fees or Loan Officer Assistant.
Do you have a processing and support team provided to you?
Does your company allow you to keep all branch profits as income?
Which of these resources does your company currently provide? These services could include Jungo, a website with live chat lead conversion, Homebot, Floify
Modex, Trigger leads etc.
What is your current monthly corporate marketing budget?
Do you receive regular business coaching and support with very clear steps on how to fill your pipeline with new deals?
Do you have a benefits plan?
How many loans do you close per month?
Loan Officer
1. How long have you been in the industry?
2. How many deals are you currently closing per month?
- If more than 3 -
3. Do you have a processing and support team provided to you?
4. Do you get a suite of marketing and support tools provided for you at no extra charge?
These services could include Jungo, a website with live chat lead conversion, Homebot, Floify
Modex, Trigger leads etc.
5. Do you get a monthly marketing budget?
6. Do you have a compensation plan that pays more than 1.5 basis points?
7. Do you receive regular business coaching and support with very clear steps on how to fill your pipeline with new deals?
8. Do you have a benefit plan?
Thank you for taking the time to answer my questions. In the next step they will be going over:
COMPENSATION
% on personal volume
Volume bonus
% on branch volume
Signing Bonus
Annual Bonus
TEAM
Loan officer assistant
Dedicated Loan Processor
Business Development Expert
Executive Assistant
MARKETING
Past Database Marketing
Referral Partner Marketing
Review Generation
Inbound Leads from Corporate Website
Co-Marketing Package Support
Social Media Content
Social Media Leads
YES: Awesome, when would be the best time and date for you to speak with the hiring CEO? (BOOK THE APPOINTMENT)
NO: Can I ask why you don’t feel like we can work together?
(LISTEN TO THE ANSWER AND RESPOND ACCORDINGLY)
COMMON OBJECTIONS
My current company offers more than you do. (ANSWER) Can you let me know what it is that you are getting that we are not offering? This way I can check with the hiring CEO and come up with a solution for you.