LOAN OFFICER PROFIT-HUNTING
Hi FIRSTNAME!
1-This is (CONCIERGE NAME) calling from the Loan Officer Profit Analysis. How are you today?
2- I work for an organization that recruits top-performing loan officers and branch managers. We’re expanding and we have some great opportunities available. Do you have a quick minute to hear what we have to offer?
NOT INTERESTED: No worries, I wish you success in all you do and I hope you have a wonderful day.
Excellent are you a LO or Branch Manager?
CAN'T SPEAK RIGHT NOW: I could call you back it only takes a few minutes or I could text you the details)
I OWN MY OWN COMPANY: This may be a great way to reduce your overhead and make more profit. Plus get rid of all the compliance headaches… have you ever considered joining an organization that can help with the stuff you don’t like so you can focus on what you love?
Branch manager
Are you currently a Producing or Non-Producing branch manager?
Is your compensation model based on a General Ledger model or a Profit and Loss model?
Compensation by Loan Type?
Which of these expenses does your company charge you for? Credit Reports, AUS Runs, Early Payouts, First Payment Default, Uncollected Appraisals, Underwriting And Processing Fees or Loan Officer Assistant.
Do you have a processing and support team provided to you?
Does your company allow you to keep all branch profits as income?
Which of these resources does your company currently provide? These services could include Jungo, a website with live chat lead conversion, Homebot, Floify
Modex, Trigger leads etc.
What is your current monthly corporate marketing budget?
Do you receive regular business coaching and support with very clear steps on how to fill your pipeline with new deals?
Do you have a benefits plan?
How many loans do you close per month?
Loan Officer
1. How long have you been in the industry?
2. How many deals are you currently closing per month?
- If more than 3 -
3. Do you have a processing and support team provided to you?
4. Do you get a suite of marketing and support tools provided for you at no extra charge?
5. Do you get a monthly marketing budget?
6. Do you have a compensation plan that pays more than 1.5 basis points?
7. Do you receive regular business coaching and support with very clear steps on how to fill your pipeline with new deals?
8. Do you have a benefit plan?
Thank you for taking the time to answer my questions. Our CEO would be happy to speak with you. He will be going over things such as.
COMPENSATION
% on personal volume
% on branch volume
Signing Bonus
Annual Bonus
ON THE TEAM SIDE HE’LL GO OVER
Loan officer assistant
Dedicated Loan Processor
Business Development Expert
Executive Assistant
MARKETING
Past Database Marketing
Review Generation
Inbound Leads from Corporate Website
Social Media Content
Social Media Leads
When would be the best time and date for you to speak with the hiring CEO? Again there is no obligation and is just a phone call. (Are you on EASTERN OR CENTRAL?
By the way, is {EMAIL} the email where you want to receive the reminder?. Excellent You can expect a call from Wendell Couch from Homestar at {TIME}, Thank you for taking my call today. Have a wonderful day.
(CENTRAL 1 HOUR BEHIND)? (BOOK THE APPOINTMENT).
NO: Can I ask why you don’t feel like we can work together?
(LISTEN TO THE ANSWER AND RESPOND ACCORDINGLY)
COMMON OBJECTIONS
My current company offers more than you do. (ANSWER) Can you let me know what it is that you are getting that we are not offering? This way I can check with the hiring CEO and come up with a solution for you.